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AO. convergence of the fields into one

  • AO: The greater convergence between the fields of psychology and economics which has led to distinct field of behavioral economics.

    • “Analysts note the dual origin (Behavioral Economics (started by economists in the US) and Economic Psychology (started by psychologists in Europe)) but argue that the fields are converging and that the “collaborative potential of psychology and economics is materialized” (388).


Analytic (Question)





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