Duffy, Brooke Erin, and Jefferson D. Pooley. 2017. “‘Facebook for Academics’: The Convergence of Self-Branding and Social Media Logic on Academia.Edu.” Social Media + Society 3 (1): 205630511769652.

Angela Okune: This 2017 paper by Brooke Erin Duffy and Jefferson Pooley looks at branding of academics and why has had astonishing uptake. The author argues that reflects and amplifies the self-branding imperatives that many academics experience. The paper highlights...Read more

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